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5 Dos and Don'ts of Thought Leadership Marketing - Entrepreneur

Gone are the days when marketing meant putting out some advertisements and hiring a copywriter to rave about how great your brand is.In a technology-saturated age where consumers are more skeptical than ever of self-promotion, traditional advertising strategies just dont work anymore.

Thats why many entrepreneurs are interested in the new value of thought leadership. If youve been privy to trends in marketing over the past few years, youve almost certainly heard the term being thrown around at least a few times. But thought leadership is more than just the latest marketing fad -- it's more of a philosophy that's probably here to stay.In essence, thought leadership is about providing genuine value to your customers without even a hint of self-promotion --showing them that youre the no. 1 expert in your field -- somebody who is 100 percentworthy of their trust.

The idea is that people are more willing to invest in you if they are confidentthat you really know your stuff. ut positioning yourself as a thought leader isnt easy -- and if the terminology is new to you, it can be hardto know where to start.

Thought leadership expert Danielle Sabrina offers five dos and donts for those who want to implement thought leadership into their marketing plan:

1. Show, dont tell.

The point of thought leadership is to demonstrateyour expertise, not simply talkabout it. Your trophy cabinet may be impressive, but its important to show how youve earned your accolades.

If youre an expert in Facebook advertising, dont just talk about how much you know. Write an in-depth article (or twoor three) tackling specific issues in the world of Facebook ads.Not only will be people be more interested in reading an article that could help them, but youll earn their trust by showing the proof of the pudding.

Related: The Right and Wrong Way to Write Useful Thought Leadership Content

2. Provide, dont promote.

From spam emails to pyramid schemes to Nigerian princes who always seem to have millions of dollars to offer you, people are more skeptical than ever of online advertising. No matter how much you try to disguise an advertisement, dont underestimate the general publics ability to sniff out promotion from miles away.

Thats why you should focus on being a genuine resource for potential customers. Your emails, social media channelsand blog posts should constitute a gold mine of useful, actionable content for anyone interested in your field.This will encourage people to revisit your site, check out your other materialand sign up for your email list.

3. Depth, not breadth.

Dig deep. Being a thought leader doesnt mean knowing everything about every aspect of your field. Its about being the go-to person in your particular niche, which can be very narrow.

A single detailed, statistics-backed blog post will take you much farther than 10 vague, general ones. Instead of mass-producing articles to provide a constant stream of content, shift your focus and energy to creating thorough, comprehensive content that deals with a specific problem.This will drive traffic to your site and differentiate you from the thousands of similar sites on the internet.

Related: Want to Become a Consultant? You've Got to Produce Great Thought-Leadership Content.

4. Analyze, dont assume.

You might think you know what people want to know about, but the truth might surprise you. Often times, we get so caught up in our fields that we lose sight of what our clients --rather than our peers --want to know. Pay attention to your customers. Take note of what theyre asking on your social channels, and respond to their questions. Interview them to see whats working for themand what theyd like to see more of.

In addition to showing that you value your customers, this can give you ideas for your next blog post, social media postor product.

5. Open a dialogue, not a monologue.

As Sabrina says, The idea is not to interrupt the conversation, but become part of it. After all, youre not the only participant in your field. Engage with your peers, and dont be afraid to share their content if it could be of use to your customer base.

Being connected in your field can open up opportunities for collaboration and help you reach a broader audience. Further, it provides additional proof that youre current and up-to-date about the status quo in your area of expertise.Think of the people whose opinions you trust. Did they gain this trust by trumpeting their skills, continually telling you how great and talented they are?Probably not. Its much more likely that they earned your trust by repeatedly showing their expertise, sharing their knowledgeand providing valuable information to you and others.

Thats the big concept behind thought leadership marketing. In the words of Sabrina, "Thought leadership marketing is not just about selling your product or service. It's also not about telling the world your company is the best. It's about sharing value and being a resource.

Related: 4 Things About Cultivating a Thought Leader the Company Might Regret

When done correctly, thought leadership marketing builds rapport with your customer base without coming off as fake and self-promotional; it allows you to present yourself as a true expert that people trust.

And in the end, earning trust means earning business. Simply showing off your skills isnt enough anymore. Today, consumers demand proof, and thought leadership is an excellent way to provide it.

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Google Fiber drops free basic service in its original city - Engadget

It's odd for Google to yank an offering like this, but Recode suggests that this could reflect a broader change in strategy. Simply put, Google has fiercer competition from incumbent carriers -- it may have to offer a fast-but-affordable selection to get those customers for whom the gigabit option is either too costly or sheer overkill. On top of that, dropping the installation cost (it's waived for everyone if you commit to one year) increases the chances that Google Fiber will reach apartments, where any kind of initial fee might be too much. Whatever the motivations, Google is clearly beyond the days when Fiber was merely an experiment in very high-speed internet access -- it has to be a money-maker.

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What You Can Do To Optimize Your Website

dallas seo expert

To say things bluntly, Google is the center of the Internet universe. Make sure that you are optimized for Google. This will help to maximize the potential for your site. Use the tips you find below to start your search engine optimization campaign, and glean visitors for your site.

If you want to get the best, most specific result possible, using a search engine, then use quotation marks. For example, if you want to know Andy Pettite's statistics in the final year of his career, type: "Andy Pettite" + "final year statistics." This ensures that the engine doesn't pull up unnecessary results, like his statistics from the other years of his career.

Treating your SEO efforts like homework is a great way to achieve in the highly competitive field of web business. This means you should be approaching the trafficking of your site like the completion of a term paper. You need to do your research, build a synopsis, bullet the important points, and run down the business checklist to refine the process.

When creating anchor text on your site links and on incoming links, you can boost your search engine rankings by varying the text content of the links. If the anchor text on every link is the same, it can hurt your rankings as it looks like an automated program. Varied links appear as the work of many different people and are rated more highly.

Make use of inbound, external links to optimize search engine results. Link to people you know and request them to link to you, as well. Make use of other pages by writing good quality comments and in the review section, as well. Encourage others to visit your site. Linking to other sites can result in the traffic you desire and encourage better placement in real-time searches.

When you are trying to achieve Search Engine Optimization, do not forget the importance of the description meta-tag. This means you must have excellent grammar and no typo's in the meta-tag. It should include at least two of your key-phrases. While the title of your site is critical in search results, an internet searcher will read the description to make their final decision on which site to click on.

Use search engine advertising products to find out what keywords related to your field of work are popular. Once you find out what kind of keywords work well, use them to describe your website. Make sure to do searches with this tool regularly to stay up to date: popular keywords can change very quickly.

Provide links to other websites and blogs to increase your views. If you have an active linking system, you will improve your search results within the major search engines. Find articles that you like that relate to your content and add links to them. Be sure however to keep your page from becoming just a page of links or you'll lose your viewers.

Try to integrate keywords and phrases into your title tag to get a higher SEO. When analyzing your site, search engines place heavier emphasis on keywords that are included in title tags. Select your most powerful keyword to see the best drive and results the most traffic straight to your virtual door!

Do not rely too heavily on software, or "bots" that link your site to search engines. Search engines change their algorithms so often that it usually proves difficult to choose the right keywords to link your site to prominent engines, even with the best software. Choose a qualified marketing service to advise you.

The options are limitless when it comes to ways to improve your sites ranking, but trying to learn them all is not the best option. Depending upon your resources, you may not be able to learn each and every nuance of SEO. Instead, fully explore only a few strategies.

For the best SEO results, remember to have a strong title tag. The title tag is easily one of the most potent tools a webmaster has at their disposal. Choose interesting keywords and consider the fact that the title will be read by both humans and search engines. A strong title tag is one of the keys to successful search engine optimization.

Ensure that it's surrounded by text that makes sense if you have a link within your text. Explain what you'll get when you click through to the link so that both your readers and search engine spiders will see the link as being natural and making sense. If they don't know what lies on the other side, people won't click a link!

In order to increase your web site's search engine ranking, remember which factors determine the value of a link, when creating backlinks to your website. A quality backlink depends on the anchor text in the link, the pagerank of the page linking to your website, the page title of the page linking to your website, the reputation and quality of the website linking to your website and the method used to create the backlink.

Make sure the title you give to a web page is relevant to the content. You can also include some keywords in it, if it matches the content of the page. If it is judged as relevant, search engine spiders will index your page: a good title will influence this decision.

You have to Oracle Nova in Dallas really be committed to SEO in order for it to help you become more successful. Different methods work at different times, so it is important that you change your SEO methods over time. If you are not ready for that type of commitment, then this may just not be for you.

A tip to help with your search engine optimization is to make sure you are hosting your site with a good company. You will want to make sure they are stable and will not give you many problems. You also want to make sure that their customer service is top notch in case you do run into problems.

You must make sure that each web page has its own unique and specific content. In other words, do not place the same article on more than one web page. When you have two or more web pages with the same content, you will also have a set of inbound links that point to several pages rather than have the entire set of links point to one page,. That's the reason for this. Since search engines take into account the number of inbound links, you want to consolidate as many of those inbound links into one web page. It is significantly better to have one high ranked web page than several lower ranked web pages.

The importance of search engine optimization can't be overstated. It's what makes or breaks many new websites. With the advice in this article, you'll be able to get your site optimized for search engines in no time. Once you figure out how to make search engines work for you, you'll be able to make your website a success.

Oracle Nova

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Dallas, TX 75206

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Web Design Tips To Help You

It can sometimes seem difficult to even think about entering into the world of web design. Yet you shouldn't let the world alone discourage you from trying to pursue and endeavors that you feel like you can profit from. The tips in this article can help you understand some of the key aspects of web design.

Make sure the code you write has a valid HTML+CSS if you're designing a website. Although most browsers can make sense of code that isn't valid, it could be rendered correctly or incorrectly. Valid code will render the same way most of the time in modern browsers. You can check the validity of your HTML code with an HTML validator.

Try to keep current with information related to webdesign. Internet forums are a great place to visit for this information. Everything is right there on the world wide web. You simply have to take the time to look.

Be wary of web hosting companies who claim that they offer unlimited bandwidth to their customers. Usually there is something that is written in the small print that is far different than that. In many cases people end up having problems when it comes to fair use policies.

Don't use splash pages for your site unless required by law, and especially don't use a Flash intro. Most people just want to get to your content as quickly as possible, and don't care to look at useless splash pages. Integrate it into the homepage instead if you have some amusing content that you absolutely want visitors to see.

Do you have a bunch of different website ideas? You'll want to grab those domain names right away if so. Use your creativity and imagination when doing this. You never know when someone else is thinking about the same name and type of website as you. With hundreds of millions of sites on the web, you simply cannot wait and assume others did not have the same idea.

Keep your front page as simple as possible. People surfing the web will quickly decide if they are going to delve into a website based on the front page. Blow the horn about your business and its unique qualities, but reduce the amount of extra fluff on your site.

To help you design a website that is free of clutter, do not include any scrolling text on your site. Websites that have things constantly moving back and forth on the screen is really distracting to the visitor. Not only is this distracting and annoying, it screams unprofessional and will cause your visitors to leave quickly.

Make sure your business logo is well-designed and prominently on every page of your site. Your logo is a key component of your brand, and it should be one of the first things people see when they go to your website. There are design firms that will make you one at relatively low cost if you can't come up with a good idea for a logo.

Keep your education ongoing. Websites are constantly changing, every day, and if you stop learning new things, you may find yourself falling behind the pack with your designs. Try to convince yourself to learn one new thing each day, be it programming a new background, or a simple HTML setup.

Watch the amount of flashy multimedia that is on your site. Don't overdo it with a bunch of "extras". These may make it difficult for visitors to find the desired information from the site, particularly if they're viewing your site from a non-Flash compatible device, although flash multimedia and graphics may appear enticing.

Focusing on your target audience is important even for website design. If you're designing a site in order to sell winter coats, you're not exactly going to have a beach themed background with Joe Strummer tunes playing upon entry, for instance. Keep your site closely related to its targeted audience.

A good resource where you can learn some insightful knowledge is a book store. You can go to a bookstore and read books that have information on html, c+, photoshop, and dreamweaver as these are some of the key things you need to learn when it comes to being a well- knowledgable web designer.

Selecting a professional looking font is an important web design consideration. If a site looks professional by looking at the fonts, you can see. Some fonts, such as comic sans, are ones that you want to stay away from. A font can be subset to the default font on your user's computer if they don't have it. This often looks terrible.

To help you plan ahead, you want to make a visual sitemap. This can give you an idea of where you want to go in the future. With a visual sitemap, you will see exactly how your structure is developing. This will allow you to hone in on anything that needs some tinkering. Alternatively, perhaps something that you have completely overlooked. Experts agree that a good visual representation is essential for creating a quality site.

Tools for your visitors to use should be user friendly and consistent. Keep text that is underlined clickable. Your visitors will stay on your site longer as well as return for more info at a later date if you do these things.

If your site has a logo, you want to be sure that when you click it you go right to your homepage. This type of clickable logo has become a standard expectation from most Internet users. It's frustrating to click on a logo and have nothing happen, and this saves you from adding a 'home' link. Having a logo that is clickable will make site navigation easier.

With the amount of time that your visitors likely spend on social networking sites, it makes sense to add links to your site to let them share your content on their favorite social sites. You will gain valuable visitors to your site, as well as increased awareness of what you have to offer.

Make good use of "white space." Although not always white, it is merely a blank space within a web page. Designing web pages with a how viewers would see your site is key, therefore you don't want to clutter your website with lots of pictures and text. White space allows visitors to easily scan your pages and feel comfortable on your site.

Obviously the tips above don't cover every single aspect of web design. You will have to research further if there is more you need to know about the subject. As you can see, though, the tips provided here will help you get and stay on the right path. Use these tips wisely to build a great site.

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The Smartest Methods To Use Search Engine Marketing In Your House.

The preferred web marketing techniques of Search Engine Advertising and marketing, Search Engine Optimization and Pay per Click are now well maximized, however not necessarily utilized well. Search Engine Advertising and marketing is the digital advertising discipline of promoting a web site to make sure that it appears within search engine result. In this quick guide, you'll learn a summary of online search engine marketing fundamentals in addition to some pointers as well as techniques for doing search engine marketing right. Search engine optimisation may be thought about a part of search engine marketing as well as aims to supply much better organic search engine result, whereas search engine advertising assists sites bring in targeted search engine users through natural searches as well as paid web links in search engine result.

One of the most crucial elements to online search engine advertising and marketing is Search Engine Optimization, or Seo. This search engine marketing program will cover the essential online search engine advertising and marketing strategies required for any type of effective business website. We believe this is the only means to obtain the greatest from your online search engine marketing campaigns & comprehending their actual worth.

Find out Online search engine Marketing the clever way from Search Engine Advertising courses in Sydney at the College of Sydney. Their different services consist of Search Engine Optimization, Search Engine Advertising and marketing, Social network Marketing, and Mobile Web Optimization. Boost visibility to drive even more traffic to your internet site, as well as capture targeted clients to convert site website traffic into sales via search engine advertising and marketing.

SEM involves points such as search engine optimization (Search Engine Optimization ), keyword study, affordable analysis, paid listings and other search engine solutions that will boost search website traffic to your website. OMI online search engine marketing (SEM) as well as search engine optimisation (SEO) courses offer sector leading idea into ways to obtain arise from all your search marketing initiatives. Businesses put good worth on search engine advertising and marketing analysts that increase web page positions as well as drive traffic to a firm site.

Online search engine Advertising and marketing (SEM) as well as Seo (SEO) are critically vital to on-line companies. Key phrases are the foundation of search engine advertising. Seo (SEO) can be described as strategies and also approaches maximized to make certain that a site is accessible to a search engine as well as boosts the opportunities that the site will be found by the online search engine.

We're a shop SEO (search engine optimization) as well as online marketing company. Obtain a complimentary consult @ This online search engine marketing video tutorial quick guide covers the key elements to concentrate on for a search engine marketing project. With a background in incorporated advertising, Kent Lewis left a public relationships company in 1996 to start his career in Oracle Nova search engine marketing.

A solid understanding of online search engine advertising is essential to a successful electronic marketing project. I have actually discovered through hard work numerous search engine advertising techniques that could profit your business. SEM (Search Engine Advertising and marketing) is the procedure of getting web site traffic by purchasing ads on online search engine.

Due to the significance of search website traffic to online company, there is a whole market devoted to improving sites' exposure in online search engine results: Search Engine Advertising and marketing (SEM). Online search engine Online marketers utilize tracking strategies to attain seniorities amongst search engine outcomes. Job & Assignments (just offered in CSEMM): In this Search Engine Advertising and marketing Training, there will certainly be a project of 1 month & couple of take home tasks to offer hands-on encounter of Online search engine Marketing.

I have been suggesting to provide the website an upgrade for ages however simply haven't located the time so I have actually determined to start a blog site for up to the min search engine optimization, online marketing and also link building strategies. Online search engine advertising (SEM) is a kind of Web marketing that includes looking into, sending, as well as positioning an internet site within search engines to accomplish optimum exposure and also to enhance website traffic recommendations from search engines. Assisting websites enhance their visibility and web traffic are online search engine marketing analysts, information professionals that handle and also implement tactical search advertising campaigns.

From the ever-increasing attention paid to the online search engine room, it pays to recognize how ideal to create your web site and also plan your advertising campaigns to maximize this resource. Online search engine advertising and marketing is a broader term than search engine optimization, however both approaches are complementary. Online search engine advertising and marketing can be identified right into complimentary (natural) as well as paid (not natural) searches.

Many small companies proprietors understand a little something concerning Search Engine Optimization (search engine optimisation) and also the various tactics to assist your internet site ranking well in natural search engine outcomes. In the past, online search engine advertising was straightforward. The phrases SEO (seo) and SEM (search engine advertising and marketing) are similar - and also in some cases maximized reciprocally, SEO as well as SEM are various solutions.

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