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Marketing guru CVL Srinivas to discuss strategies for creating a loyal brand @ News Corp VCCircle Loyalty Summit


Marketers across the globe are today faced with a unique challenge how to create a brand presence which relates to their target market such that it not only creates a pull but also an effective repeat purchase strategy. This challenge is especially daunting in the times of internet penetration which has created multiple choices for consumers, but has also made access to information much easier. While a few brands like Harley Davidson, Apple and Amazon have been able to create a niche of their own, most brands are still struggling with this uphill task.

The question is what do brands with high brand equity do differently? The most common phrases which come to mind are they inspire, they connect emotionally and they represent aspirations. But is this enough? Further, are pricing strategies, repeat communications and great user experience key to building a loyal brand?

News Corp VCCircle is hosting the 6th Annual Loyalty Summit in Mumbai on December 14th with an intent to provide practical and relevant insights into consumer behaviour, brand communication and other marketing strategies. CVL Srinivas, CEO for South Asia at Group M, will be delivering the keynote address at this conference. He is a renowned marketing guru with decades of experience and will be sharing numerous case studies in his address Success Story: Creating a loyal brand.

To register, please write to [email protected]

Summit Agenda:

Tweet us your thoughts, follow us for updates: @vccircleevents

Use our event hashtag: #VCCLoyalty

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Jack Pan Departs As STX Marketing President, Eddie Egan ... - Deadline

STX Entertainments marketing president of two years, Jack Pan, is departing the company for personal reasons. In his place, former Universal Pictures and Illumination Entertainment marketing president Eddie Egan will step in as STXs interim marketing head as it rolls out the rest of its annual slate which includesDesierto, The Edge of SeventeenandThe Space Between Us.Egan has been consulting for STX since early July. Pan wil work with him in the coming days to ensure a seamless transition.Pan helped rally STX to its highest grossing film to date,Bad Moms,which currently counts $165M worldwide.

Jack Pan

An STX spokesman tells Deadline, Jack informed us that he will be leaving the company to devote more time helping care for his family. He has been a valued colleague and an outstanding member of our launch team.We are incredibly grateful to him for his contributions to our inaugural slate, especially The Gift, The Boy, and Bad Moms. We have a deep bench of experienced and skilled studio marketing executives working within STX, and Eddie Egan, who ran marketing for both Universal Pictures and Illumination Entertainment and has been working with us as a senior marketing consultant, will immediately step in as interim head of the department. Our heartfelt wishes are extended to Jack and his entire family.

Prior to STX, Pan served six years as EVP of marketing at Summit Entertainment.At Summit, Pan was involved in the Twilight and Divergent campaigns. He is credited with helping to identify the proper way to reach fangirls online and is adept with social media marketing. At STX, Pan oversaw all aspects of marketing including strategy, research and analytics, creative advertising, media, social and digital marketing, integrations, PR, and global alliances.

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5 Dos and Don'ts of Thought Leadership Marketing - Entrepreneur

Gone are the days when marketing meant putting out some advertisements and hiring a copywriter to rave about how great your brand is.In a technology-saturated age where consumers are more skeptical than ever of self-promotion, traditional advertising strategies just dont work anymore.

Thats why many entrepreneurs are interested in the new value of thought leadership. If youve been privy to trends in marketing over the past few years, youve almost certainly heard the term being thrown around at least a few times. But thought leadership is more than just the latest marketing fad -- it's more of a philosophy that's probably here to stay.In essence, thought leadership is about providing genuine value to your customers without even a hint of self-promotion --showing them that youre the no. 1 expert in your field -- somebody who is 100 percentworthy of their trust.

The idea is that people are more willing to invest in you if they are confidentthat you really know your stuff. ut positioning yourself as a thought leader isnt easy -- and if the terminology is new to you, it can be hardto know where to start.

Thought leadership expert Danielle Sabrina offers five dos and donts for those who want to implement thought leadership into their marketing plan:

1. Show, dont tell.

The point of thought leadership is to demonstrateyour expertise, not simply talkabout it. Your trophy cabinet may be impressive, but its important to show how youve earned your accolades.

If youre an expert in Facebook advertising, dont just talk about how much you know. Write an in-depth article (or twoor three) tackling specific issues in the world of Facebook ads.Not only will be people be more interested in reading an article that could help them, but youll earn their trust by showing the proof of the pudding.

Related: The Right and Wrong Way to Write Useful Thought Leadership Content

2. Provide, dont promote.

From spam emails to pyramid schemes to Nigerian princes who always seem to have millions of dollars to offer you, people are more skeptical than ever of online advertising. No matter how much you try to disguise an advertisement, dont underestimate the general publics ability to sniff out promotion from miles away.

Thats why you should focus on being a genuine resource for potential customers. Your emails, social media channelsand blog posts should constitute a gold mine of useful, actionable content for anyone interested in your field.This will encourage people to revisit your site, check out your other materialand sign up for your email list.

3. Depth, not breadth.

Dig deep. Being a thought leader doesnt mean knowing everything about every aspect of your field. Its about being the go-to person in your particular niche, which can be very narrow.

A single detailed, statistics-backed blog post will take you much farther than 10 vague, general ones. Instead of mass-producing articles to provide a constant stream of content, shift your focus and energy to creating thorough, comprehensive content that deals with a specific problem.This will drive traffic to your site and differentiate you from the thousands of similar sites on the internet.

Related: Want to Become a Consultant? You've Got to Produce Great Thought-Leadership Content.

4. Analyze, dont assume.

You might think you know what people want to know about, but the truth might surprise you. Often times, we get so caught up in our fields that we lose sight of what our clients --rather than our peers --want to know. Pay attention to your customers. Take note of what theyre asking on your social channels, and respond to their questions. Interview them to see whats working for themand what theyd like to see more of.

In addition to showing that you value your customers, this can give you ideas for your next blog post, social media postor product.

5. Open a dialogue, not a monologue.

As Sabrina says, The idea is not to interrupt the conversation, but become part of it. After all, youre not the only participant in your field. Engage with your peers, and dont be afraid to share their content if it could be of use to your customer base.

Being connected in your field can open up opportunities for collaboration and help you reach a broader audience. Further, it provides additional proof that youre current and up-to-date about the status quo in your area of expertise.Think of the people whose opinions you trust. Did they gain this trust by trumpeting their skills, continually telling you how great and talented they are?Probably not. Its much more likely that they earned your trust by repeatedly showing their expertise, sharing their knowledgeand providing valuable information to you and others.

Thats the big concept behind thought leadership marketing. In the words of Sabrina, "Thought leadership marketing is not just about selling your product or service. It's also not about telling the world your company is the best. It's about sharing value and being a resource.

Related: 4 Things About Cultivating a Thought Leader the Company Might Regret

When done correctly, thought leadership marketing builds rapport with your customer base without coming off as fake and self-promotional; it allows you to present yourself as a true expert that people trust.

And in the end, earning trust means earning business. Simply showing off your skills isnt enough anymore. Today, consumers demand proof, and thought leadership is an excellent way to provide it.

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Google Fiber drops free basic service in its original city - Engadget

It's odd for Google to yank an offering like this, but Recode suggests that this could reflect a broader change in strategy. Simply put, Google has fiercer competition from incumbent carriers -- it may have to offer a fast-but-affordable selection to get those customers for whom the gigabit option is either too costly or sheer overkill. On top of that, dropping the installation cost (it's waived for everyone if you commit to one year) increases the chances that Google Fiber will reach apartments, where any kind of initial fee might be too much. Whatever the motivations, Google is clearly beyond the days when Fiber was merely an experiment in very high-speed internet access -- it has to be a money-maker.

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What You Can Do To Optimize Your Website

dallas seo expert

To say things bluntly, Google is the center of the Internet universe. Make sure that you are optimized for Google. This will help to maximize the potential for your site. Use the tips you find below to start your search engine optimization campaign, and glean visitors for your site.

If you want to get the best, most specific result possible, using a search engine, then use quotation marks. For example, if you want to know Andy Pettite's statistics in the final year of his career, type: "Andy Pettite" + "final year statistics." This ensures that the engine doesn't pull up unnecessary results, like his statistics from the other years of his career.

Treating your SEO efforts like homework is a great way to achieve in the highly competitive field of web business. This means you should be approaching the trafficking of your site like the completion of a term paper. You need to do your research, build a synopsis, bullet the important points, and run down the business checklist to refine the process.

When creating anchor text on your site links and on incoming links, you can boost your search engine rankings by varying the text content of the links. If the anchor text on every link is the same, it can hurt your rankings as it looks like an automated program. Varied links appear as the work of many different people and are rated more highly.

Make use of inbound, external links to optimize search engine results. Link to people you know and request them to link to you, as well. Make use of other pages by writing good quality comments and in the review section, as well. Encourage others to visit your site. Linking to other sites can result in the traffic you desire and encourage better placement in real-time searches.

When you are trying to achieve Search Engine Optimization, do not forget the importance of the description meta-tag. This means you must have excellent grammar and no typo's in the meta-tag. It should include at least two of your key-phrases. While the title of your site is critical in search results, an internet searcher will read the description to make their final decision on which site to click on.

Use search engine advertising products to find out what keywords related to your field of work are popular. Once you find out what kind of keywords work well, use them to describe your website. Make sure to do searches with this tool regularly to stay up to date: popular keywords can change very quickly.

Provide links to other websites and blogs to increase your views. If you have an active linking system, you will improve your search results within the major search engines. Find articles that you like that relate to your content and add links to them. Be sure however to keep your page from becoming just a page of links or you'll lose your viewers.

Try to integrate keywords and phrases into your title tag to get a higher SEO. When analyzing your site, search engines place heavier emphasis on keywords that are included in title tags. Select your most powerful keyword to see the best drive and results the most traffic straight to your virtual door!

Do not rely too heavily on software, or "bots" that link your site to search engines. Search engines change their algorithms so often that it usually proves difficult to choose the right keywords to link your site to prominent engines, even with the best software. Choose a qualified marketing service to advise you.

The options are limitless when it comes to ways to improve your sites ranking, but trying to learn them all is not the best option. Depending upon your resources, you may not be able to learn each and every nuance of SEO. Instead, fully explore only a few strategies.

For the best SEO results, remember to have a strong title tag. The title tag is easily one of the most potent tools a webmaster has at their disposal. Choose interesting keywords and consider the fact that the title will be read by both humans and search engines. A strong title tag is one of the keys to successful search engine optimization.

Ensure that it's surrounded by text that makes sense if you have a link within your text. Explain what you'll get when you click through to the link so that both your readers and search engine spiders will see the link as being natural and making sense. If they don't know what lies on the other side, people won't click a link!

In order to increase your web site's search engine ranking, remember which factors determine the value of a link, when creating backlinks to your website. A quality backlink depends on the anchor text in the link, the pagerank of the page linking to your website, the page title of the page linking to your website, the reputation and quality of the website linking to your website and the method used to create the backlink.

Make sure the title you give to a web page is relevant to the content. You can also include some keywords in it, if it matches the content of the page. If it is judged as relevant, search engine spiders will index your page: a good title will influence this decision.

You have to Oracle Nova in Dallas really be committed to SEO in order for it to help you become more successful. Different methods work at different times, so it is important that you change your SEO methods over time. If you are not ready for that type of commitment, then this may just not be for you.

A tip to help with your search engine optimization is to make sure you are hosting your site with a good company. You will want to make sure they are stable and will not give you many problems. You also want to make sure that their customer service is top notch in case you do run into problems.

You must make sure that each web page has its own unique and specific content. In other words, do not place the same article on more than one web page. When you have two or more web pages with the same content, you will also have a set of inbound links that point to several pages rather than have the entire set of links point to one page,. That's the reason for this. Since search engines take into account the number of inbound links, you want to consolidate as many of those inbound links into one web page. It is significantly better to have one high ranked web page than several lower ranked web pages.

The importance of search engine optimization can't be overstated. It's what makes or breaks many new websites. With the advice in this article, you'll be able to get your site optimized for search engines in no time. Once you figure out how to make search engines work for you, you'll be able to make your website a success.

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Dallas, TX 75206

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