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Avr102016

Google Fiber drops free basic service in its original city - Engadget

It's odd for Google to yank an offering like this, but Recode suggests that this could reflect a broader change in strategy. Simply put, Google has fiercer competition from incumbent carriers -- it may have to offer a fast-but-affordable selection to get those customers for whom the gigabit option is either too costly or sheer overkill. On top of that, dropping the installation cost (it's waived for everyone if you commit to one year) increases the chances that Google Fiber will reach apartments, where any kind of initial fee might be too much. Whatever the motivations, Google is clearly beyond the days when Fiber was merely an experiment in very high-speed internet access -- it has to be a money-maker.


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